Visit our new wave blog
to find out what the next generation of scholars is working on

new wave
Our blog – the new wave – gives a voice to the next generation of business & society scholars. We publish student-led research on business & society to offer managers, companies and other societal stakeholders insights authored by their future employees, consumers and stakeholders.
Blogs on the new wave offer snapshots of ongoing and unpublished research projects and show how doctoral, master, and even undergrad students go about having an impact with their research projects.
21. April 2022
After COVID-19: does sustainability still matter?

Has the Covid-19 pandemic a threat or a blessing for the promotion of sustainable business practices?

5. April 2022
Rethinking social responsibility in the hospitality industry during and after COVID-19

In recent years, the COVID-19 has had a significant impact on most industries. However, the hospitality industry is among the hardest hit (UNWTO, 2022) due to the uncertain demand. Many hotel corporations quickly shifted their attention to survival. The COVID-19 pandemic forced hoteliers to rethink the way to do business and design new business strategies […]

22. March 2022
Support dads at work, and everyone benefits.

They say it takes a village to raise a child, and that village includes men, fathers, and non-birthing parents. Still only 44% of organizations offer paid parental leave, according to the Society for Human Resource Management[1], which makes it difficult for fathers to stay at home. While this number is rising (up from 30% in […]

14. January 2022
The problem with greenwashing: Can we avoid it?

Greenwashing - the projection of a green image despite unsustainable business practices - pervades our consumption-oriented society and is a threat to sincere business initiatives for greater sustainability. While commitments to sustainability are everywhere, many of them are not more than unstubstantiated facades that cover up highly problematic business practices which harm social and ecological […]

9. December 2021
Beyond Efficiency: The Roles of Large Corporates in Driving Sustainability Transitions

To address persistent sustainability challenges, societies need to fundamentally restructure consumption and production systems by initiating sustainability transitions.

2. September 2021
Voluntary Corporate Social Responsibility initiatives have failed. How to move forward?

An increasing number of CSR initiatives including mandatory requirements for companies have recently been established. But how are they perceived by societal stakeholders?

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