How to make micro-CSR research more transformative?

Transforming corporate social responsibilities: Toward an intellectual activist research agenda for micro-CSR research

Verena Girschik, Liudmyla Svystunova & Evgenia I. Lysova
Copenhagen Business School / Loughborough University London / Vrije Universiteit Amsterdam (VU)

In  their  recent  essay,  Gond  and  Moser  (2019)  have  proposed  that  micro-CSR  research has the potential to “matter” and transform business practices as it engages closely with how individuals in companies work with and experience corporate social responsibility  (CSR).  But  can  micro-CSR  research  in  its  current  form  realize  this  transformative  potential  and  serve  social  justice?  Adopting  an  intellectual  activist  position, we argue that the transformative potential of micro-CSR is severely limited by its predominant focus on CSR as defined, presented, and promoted by companies themselves, thereby serving to sustain the hegemony of the business case for CSR, promoting  narrow  interests  and  maintaining  managerial  control  over  corporate  responsibilities. We propose that micro-CSR researchers broaden the scope of their research to cultivate the potential of alternative ideas, voices, and activities found in organizational life. In so doing we lay out a research agenda that embraces employee activism,  listens  to  alternative  voices,  and  unfolds  confrontational,  subversive,  and  covert  activities.  In  the  hope  of  inspiring  other  micro-CSR  researchers  to  explore these unconventional paths, we also offer suggestions as to how we can pursue them through empirical research.

Girschik, V., Svystunova, L., Lysova, E. I. (2022). Transforming corporate social responsibilities: Toward an intellectual activist research agenda for micro-CSR research. Human relations, 75(1) 3 –32.

https://journals-sagepub-com.vu-nl.idm.oclc.org/doi/10.1177/0018726720970275


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